We live in a globalized world where the internet has managed to connect us to everything: friends, work, services… This connection is often given thanks to social networks or platforms where anyone is generating original content at an unprecedented level. Knowing who owns a content today is very complicated. The traditional copyright management entities have become very outdated and many of them are losing their reason to exist especially for all those creators who operate in a liquid universe such as the internet.

Although copyright laws may vary from one country to another, there is an intrinsic concept to all of them that is the idea of ​​original ownership or authorship of a work. How to show that one is the original author of a poetry, a photograph, a video or any digital work of art?

The problem is that the intellectual property records that exist today involve expensive and complex registration processes that are not available to any amateur creator.

The copyright has to adapt to modern times and find new ways to register and certify content more efficiently and give an answer to all the authors who publish today in all networks.

Blockchain technology appears as a solution in this area revolutionizing the world of copyright and the production of intellectual content.

Creary generates an intellectual property registry in the CREA blockchain, recording a temporary imprint on the registry of each work in a decentralized manner. This is an irrefutable and unalterable proof that allows to demonstrate the ownership of the works any work recorded on its platform.

Creary also allows authors to indicate the types of licenses with which their work can be used or distributed.

There are already precedents in which a court considers that the registration of information on the blockchain offers a time stamp that is admissible as a means of evidence in court in a matter in the field of copyright protection, understanding that the characteristics of the technology allow an unalterable registration from a specific temporary moment. This registry would have a power of attorney greater than that of a registrar or a conventional notary.

Thanks to its simple interface, at Creary, creatives can register their works in a simple, intuitive and remote way from the tedious nomenclature used in the archaic bureaucratic systems of intellectual property registration.

When publishing a work in Creary, a visual certificate is issued that is included next to the publication. This certificate contains a link to the CREA explorer creascan.net, the timestamp that shows when the content was published on the blockchain, and the license type chosen by the author:

In addition to the platform, all this immense database that is stored in the blockchain, can be consulted in a transparent way in the block explorer creascan.net, where anyone can see more specific data of each project, such as its metadata or the hash within the blockchain.

Creary.net is an example of how to apply blockchain technology to an online cultural production environment, since everything that is published is automatically certified without the need to invest time, resources or money by the authors. Freeing them from this work and leaving more time to invest in their creations.